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Notes from the field.

Process, ideas, and observations from shoots. Most of these start as LinkedIn posts and get expanded here for the people who wanted the longer version.

Most hotels are fighting for guests who have already decided to travel
April 23, 2026 - 3 min read

Most hotels are fighting for guests who have already decided to travel

When your content makes your property the actual reason for the trip, the second-order effects completely transform your business model.

HospitalityDirect bookingsOTA
The most effective marketing doesn’t look like an ad. It looks like a favor.
April 20, 2026 - 3 min read

The most effective marketing doesn’t look like an ad. It looks like a favor.

True marketing isn’t just the ads you run. It’s the human experience you deliver. A story from a gym counter that applies to every hotel.

HospitalityMarketingService
The day my internet died was the day I learned how to actually sell
April 18, 2026 - 3 min read

The day my internet died was the day I learned how to actually sell

A pitch in the dark in Siargao that eventually led to shooting a campaign while skydiving over Sicily. And what that taught me about hotel marketing.

StorytellingHospitalitySales
From Vacation to Whycation
April 17, 2026 - 1 min read

From Vacation to Whycation

The industry is obsessed with selling the destination. But ultra-luxury guests are buying the "Why." If your video can’t answer it in five seconds, the viewer is already booking somewhere else.

HospitalityStorytelling
How many hotel stays from the last 5 years do you actually remember?
April 17, 2026 - 3 min read

How many hotel stays from the last 5 years do you actually remember?

The guest experience doesn’t start at check-in. It starts the second they discover you online. If your visual marketing is forgettable, potential guests will assume the stay is, too.

HospitalityStorytellingExperience