Process, ideas, and observations from shoots. Most of these start as LinkedIn posts and get expanded here for the people who wanted the longer version.
When your content makes your property the actual reason for the trip, the second-order effects completely transform your business model.
True marketing isn’t just the ads you run. It’s the human experience you deliver. A story from a gym counter that applies to every hotel.
A pitch in the dark in Siargao that eventually led to shooting a campaign while skydiving over Sicily. And what that taught me about hotel marketing.
The industry is obsessed with selling the destination. But ultra-luxury guests are buying the "Why." If your video can’t answer it in five seconds, the viewer is already booking somewhere else.
The guest experience doesn’t start at check-in. It starts the second they discover you online. If your visual marketing is forgettable, potential guests will assume the stay is, too.
